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Furthermore, research findings evidently supported that social media use by Procedures to youth and they are actively participating on social media for sharing political content with In addition, Facebook and twitter are providing information regarding voting and electoral Media is creating political awareness, builds political efficacy and increasing political participation in The study concluded that the usage of social Study was collected through Quantitative (Survey) method. In order to answer the underlying questions, data of the Media richness and social engagement theories.
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Media for constructing political efficacy and political participation working under uses and gratification, Moreover, this study observed the role of social Social media in creating political awareness in youth. The primary objective of the study was to explore theĬonsumption patterns of social media in youth for strengthening democratization and to analyze the role of Role of social media in democratization in Pakistan.
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Political content as well as following politicians on facebook and twitter. Now it has become veryĬommon to participate in online political activities through liking, uploading, commenting and sharing The emergence of social media has changed the way of political communication. Furthermore, research findings evidently supported that social media use by youth is strengthening democratization in Pakistan. In addition, Facebook and twitter are providing information regarding voting and electoral procedures to youth and they are actively participating on social media for sharing political content with their friends and social circle. The study concluded that the usage of social media is creating political awareness, builds political efficacy and increasing political participation in youth.
![seniority list of irss officers seniority list of irss officers](https://4.bp.blogspot.com/-t66dRRfIG8I/U0Z-A-qQGpI/AAAAAAAAAYw/Q7Wm7mqBt-s/s1600/SL-May-2014+-+Copy+(2)_111.jpg)
In order to answer the underlying questions, data of the study was collected through Quantitative (Survey) method. Moreover, this study observed the role of social media for constructing political efficacy and political participation working under uses and gratification, Media richness and social engagement theories. The primary objective of the study was to explore the consumption patterns of social media in youth for strengthening democratization and to analyze the role of social media in creating political awareness in youth. This study aimed to analyze the role of social media in democratization in Pakistan. Now it has become very common to participate in online political activities through liking, uploading, commenting and sharing political content as well as following politicians on facebook and twitter. This study therefore is a qualitative in nature that employs the use of secondary data source to assess how media ensure that the political officers are accountable to the masses in Nigeria. The study equally reveals that the unethical practice among the media to discriminate over the political parties" programmes is capable of jeopardizing the political awareness of the masses. The study reveals that some media houses subject themselves to tool of oppression by the ruling party in order deprive the opposition of their rights to access media and canvass for votes. The actions of man that affects the structure must have be attributed to the role and the kind of information disseminated by the media in such society. The study makes use of structuration theory that explain how the structure and action of man make the society and that the two are indivisible to study. The study examines the media role in Nigeria towards ensuring that the political officers/politicians are accountable to the masses whom their interests is represented. This action performed by the media has significantly influenced the voting behaviour of the electorates in Nigeria which arguably attributed to the historical landmark success recorded in the country by the opposition party (All Progressive Party) to unseat the ruling party (Peoples Democratic Party) during the 2015 general election. Mass media has recorded tremendous achievement in Nigeria political system, particularly towards educating the masses on the government policies and programmes.